Chevrolet Logo – The interesting story behind bow tie logo


Chevrolet, fondly called Chevy, is a US automaker of mass market automobiles. It operates as a division of General Motors and its vehicles are very popular globally, just like other GM brands such as Cadillac. Chevrolet logo aka ‘Bow tie’ logo has an interesting history of over 100 years and at the same time, its origins are debated. Chevrolet logo meaning also takes us to a coal company.

Chevrolet Logo 2013 640x170
Chevrolet Logo PNG

Chevrolet Information

Founded 3 November 1911
Founder Louis Chevrolet
William C. Durant
Logo Creator William C. Durant
Headquarters Detroit, Michigan, United States
Slogan Find New Roads
Official website
Owner General Motors

Chevrolet Logo Meaning and History 

Chevrolet’s cross or bowtie emblem is among the most easily recognizablelogos in not just the automotive world but also in the wider business world andthat too without containing the name in the logo. Chevrolet logo is a simpleyet elegant combination of two basic and overlapping shapes – square and parallelogram.The square sits at the center of the horizontal parallelepiped forming a shapewhich looks like a cross.

The initial Chevrolet cars featured founder Louis Chevrolet’s signature but it was soon replaced by the bow tie logo which has largely remained unchanged over the last century. However, there are many stories behind the origin of the iconic logo.

Chevy Logo on Camaro

Some people credit the logo to Louis Chevrolet’s Swissorigins and looking at the cross logo, the influence of Swiss flag cannot beruled out.

Coalettes - Inspiration behind Chevy Emblem

However, a more popular version links the logo to the otherfounder Willian Durant which also played a crucial role in establishing GeneralMotors with Charles Stewart Mott and Frederic L. Smith. Durant is said to havefound inspiration from a wallpaper that he had seen in a hotel in Paris. Nevertheless,his family has a different version of the events.

In an interview, Durant’s widow Catherine revealed that hefound a similar emblem in a Virginia newspaper around 1912 while vacationingand considered making Chevrolet emblem on similar lines. This theory gainedfurther weight when Chevrolet historian Ken Kaufmann came across an old issueof Atlanta, Georgia-based “The Constitution” containing a big clue. The newspaper’sdate of 12 November 1911 was just nine days after Chevrolet Motor Company wasincorporated!

Chevrolet Logo Description

Prior to 1982, the Chevrolet logo was painted in black and white or blue colors. In 1982, the symbol donned yellow and gold colors with a silver border and this scheme has remained consistent so far. Over the years, the logo has evolved to remain contemporary and the latest iteration in 2013 saw the silver piping acquiring more prominence.

While the Chevrolet symbol has retained its visual identity over these years, it has been subject to various experiments, including being put in other shapes! On the 100th anniversary of the bowtie logo, Chevrolet chronicled the emblem’s history and evolution in an infographic which shows that earlier versions also contained the CHEVROLET inscription on the parallelepiped.

Chevrolet Bow tie Logo Evolution


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