Mercedes-Benz Logo – Meaning and History of Silver Arrows Emblem


Mercedes-Benz operates as the passenger car division of Daimler AG. While the three-pointed star logo is most famous for the luxury passenger cars, the emblem is also seen on trucks and buses. In this sense, Mercedes-Benz logo is different from its arch rivals Audi and BMW. The company is the world’s oldest continuously produced automobile line. First introduced in 1909, Mercedes-Benz logo meaning has a connotation to the company’s “domination of the land, the sea, and the air”. Here is more about Mercedes-Benz logo.

Mercedes-Benz Information

Founded 28 June 1926
Founder Karl Benz
Gottlieb Daimler
Headquarters Stuttgart, Germany
Slogan The best or nothing
Official website
Owner Daimler AG
Mercedes-Benz Logo
Mercedes-Benz Monogram

The logo came into existence in 1926 as a result of the merger between Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. Just like the companies, the three-pointed star emblem is actually an amalgamation of two logos. The predecessor companies started their respective journeys in 1883 for Benz & Cie and 1890 for DMG. Benz & Cie adopted a laurel wreath logo as its corporate identity in 1909. The logo had a stylized Benz written inside the laurel wreath.

In the same year, DMG successfully applied for legal protection of a symbol comprising a three-pointed star, in a clear sign of moving away from the “Mercedes” lettering which had been adorning its vehicles so far. The idea of the symbol came from Paul and Adolf Daimler, the sons of the company founder Gottlieb Daimler. Gottlieb used the symbol to mark the family’s house on a postcard depicting the town of Deutz when he lived there.

The logo was further improvised in 1921 when DMG registered a vivid star in a ring as an emblem. The logo also included four small stars in the round strip, completing the theme of the central bigger star symbol, as well as “Mercedes” lettering.

DMG Logo 1921
DMG Logo 1921

Merger leads to Mercedes-Benz logo

The two companies merged in 1926, as demand for automobiles fell drastically in Germany after the World War I. Thus came the unified logo which took the star from DMG surrounded by the laurel wreath from Benz & Cie. The wreath also contained the trade names of Mercedes and Benz. The unified company also started using the Mercedes-Benz trade name for its cars, paying homage to the founding fathers.

Mercedes-Benz Logo 1926
Mercedes-Benz Logo 1926

In the following years, there have been some minor and cosmetic changes to the logo, most notably the evolution of the laurel wreath to an unpretentious circle. The current Mercedes-Benz logo is a strikingly simple logo, mostly presented in silver and black colors. For this reason, the Mercedes-Benz emblem is also known as silver arrows and its meaning is directly linked to the previous DMZ logo.

Despite its long history, the logo has not undergone radical changes and has retained its visual identity, much like its competitor Audi.


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