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The Magnificent Versace Logo: Meaning, History, and Evolution


Versace is an Italian luxury fashion brand established by the renowned fashion designer Gianni Versace in 1978. The brand’s unique and glamorous designs, bold prints, and high-quality fabrics have made it a household name in the fashion industry. The brand’s logo, the Medusa head, has become an iconic symbol and is recognized globally for its association with luxury and high fashion. In this article, we will explore the history, meaning, and evolution of the Versace logo, and share some fascinating facts about its symbolism.

The Origins of the Versace Logo

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Gianni Versace designed the Versace logo himself, and it features a stylized Medusa head. In Greek mythology, Medusa was a Gorgon, a female monster with snakes for hair. Her gaze had the power to turn people into stone, but the hero Perseus eventually killed her by cutting off her head. The Versace logo depicts Medusa’s head without her body, with her hair still made up of snakes, and with a stylized and modern design.

The Versace Logo Meaning and Symbolism

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The Medusa head has become synonymous with the Versace brand, representing power, beauty, and strength. Gianni Versace, chose Medusa as the brand’s logo because she symbolized the ultimate in ancient Greek mythology, embodying beauty, art, and philosophy. The Medusa head also embodies the brand’s motto, “don’t be afraid to dare,” which encourages people to be daring and embrace the beauty and strength within themselves. It is also well known that Gianni Versace had something of a preference for using Greco-Roman art motifs.

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Moreover, the Versace emblem is also recognized as a symbol of luxury and high fashion. The Medusa head represents glamour, opulence, and the finer things in life. It has become a status symbol for people who wear Versace’s clothing, accessories, and other merchandise. It’s easy to recognize the Versace brand from afar because of the Medusa head’s unique and eye-catching design.

Nevertheless, the use of Medusa – which forewarns against vanity and lust – for a fashion and luxury brand is quite paradoxical and the absence of an official line from the house hasn’t helped the matter.

The Evolution of the Medusa Logo

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The Versace logo has gone through several changes since its inception, but the core symbol, the Medusa head, has remained a constant throughout. However, Medusa came later and initially, it was just the designer’s name “Gianni Versace” serving as the visual identity of the brand.

After almost a decade, the typeface grew bolder in a classic serif font in 1990.  

The famed Medusa logo made its debut only in 1993, full 15 years after the brand’s launch. The black and white head was placed in a circular Greek key border.

In the 1990s, the logo was further refined, with the Medusa head being made smaller and more discreet. The Greek key motif was retained but given a bolder, modern look. The brand name was also simplified and the “Gianni” name was dropped. Accordingly, Versace text logo is now just a simplified reference to the family name.

In recent years, the Versace logo has undergone further evolution, with the Medusa head being stylized in a more abstract way, giving it a more contemporary look. The brand has also used the logo in various ways, applying the Medusa head to clothing, accessories, home decor, and many other products. Lately, the brand has started changing the color of the Medusa logo to varying effects across product lines.

Despite these changes, the Medusa head remains the defining element of the Versace logo. The symbol is deeply rooted in Greek mythology, where Medusa was a powerful and beautiful woman with snakes for hair, whose gaze could turn people to stone. For Gianni Versace, the Medusa head represented both the beauty and danger of women and has since become a defining element of the brand’s identity.

Nokia Logo Meaning – 5 Things You Should Know


Before understanding the Nokia Logo meaning, it would be better to have some basic knowledge about the brand. Nokia is a Finnish communications and IT company, and the first to be successful in spreading the term “mobile” over the entire world. Leo Mechelin and Fredrik Idestam launched Nokia in 1865. The company has its headquarters in Espoo, Finland, and focuses on mobile phones and portable IT equipment.

Nokia Corporation Information

Nokia FoundersFredrik Idestam
Leo Mechelin
Eduard Polon  
Logo CreatorErik Spiekermann
HeadquartersEspoo, Finland
Official Websitehttps://www.nokia.com/

Nokia Logo Meaning and History

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Understanding the history of Nokia Company will help you understand Nokia Logo Meaning. In 1866, the first and original Nokia Logo featured a fish that was modelled after the Salmon fish of Nokianvirta River. This emblem was in use for about a century without going through any significant changes. In the year 1865, Engineer Fredrik Idestam built a wood pulp mill in Tampere, southern Finland on the banks of the TammerKoski rapids. The second mill along the Nokianvirta River, which Fredrik Idestam constructed later in 1868, is what gave the Nokia Company its name. Nokia Ab (translated as Nokia Company) was established in 1871 by Idestam and his friend Leo Mechelin.

In the new century, The Nokia Company path crossed with Eduard Polon who is often regarded as one of the founders of the modern-day Nokia Company. In 1898, Polon established a rubber company Suomen Kumitehdas (translated as Finnish Rubber Works) in Helsinki and its plant was transferred to the city of Nokia in 1904. This factory, producing a wide range of goods, including bicycles, automobile tyres, communication cables, also used Nokia name. During the first World War, Polon used his financial astuteness to acquire Nokia Ab in 1918. He also purchased Suomen Kaapelitehdas (Finnish Cable Works) in 1922 and created a conglomerate of three companies.

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Nokia’s original logo featuring the Salmon fish was replaced with a new one in 1965. The new emblem was round in shape with a black background and the word “Nokia” was inscribed inside of this in capital letters and in white ink. However, the spherical Nokia Logo lasted for just a year or two as the three companies finally merged under Nokia Ab in 1967 and adopted a new logo.

Read Also: Apple Logo – Meaning and History of Apple Emblem

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Nokia Logo Evolution

In 1966, Nokia Company launched its “Arrows” emblem which is visually closer to the current version. With the exception of the typeface, the paler shade of blue, and the illustration of an arrow, it appeared to be very similar to that of the current one. Despite a radically different typeface, the Nokia Arrows logo demonstrates continuity through the three arrows representing the different companies. More than anything else, the usage of minimalist sans in bold puts emphasis on “reliability” and “quality.”

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In 1992, minor changes were made to the logo with the addition of “Connecting People” slogan, removal of the three arrows and usage of a darker shade of blue.

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Nokia emblem history saw another change to Nokia emblem was made in 2006 when the slogan used the “Nokia Sans” typeface created by Erik Spiekermann. This new version also featured progressively denser shade of blue color. Nokia stopped using the “Connecting People” slogan in 2011.

Nokia Font and Color

The wordmark underwent a facelift in 2011, which involved a small font change. Dalton Maag invented the novel kind known as “Nokia Pure.” Since 1967, Nokia has experimented with various hues of blue. All prior shades pale in comparison to the current one.


The brand name is displayed in a simple Sans and in bold in the current logo. Instead of being an oval or spherical as is more common, the “O” is a rectangle with rounded corners. The “K” comes across as a mirror image of the “play” button usually found in electronic gadgets.

Nokia dominated the global market for mobile phones and smartphones in the 1990s. However, poor management choices in the latter part of the 2000s, cost it dearly and led to a rapid decline in its market share for mobile phones.

In 2014, Microsoft purchased Nokia Company mobile phone division, and launched Microsoft Mobile as its replacement. With this sale, Nokia began to concentrate more on Telecom infrastructure business, and IoT. Later in 2016, Nokia returned to the mobile and smartphone industry thanks to a licensing agreement with HMD Global. As of 2021, Nokia Company ranks among the five largest network equipment manufacturers in the world and continues to be a significant patent licensor for the majority of large mobile phone suppliers.

Armani Logo Meaning – 4 Things You Should Know

You know that every logo has a story and a meaning behind it. You might have worn Armani costumes in many instances. Have you ever thought about the Armani logo meaning? Let us find out here.

Before understanding the Armani logo meaning, it would be good to gain some basic knowledge about the brand. It is an Italian luxury fashion house. The brand is engaged in the designing and manufacturing of different accessories. Armani manufactures retails and distributes cosmetics, eyewear, jewelry, and watches. You might have come across shoes, leather goods, ready-to-wear costumes, and haute couture from this brand.

Giorgio Armani SpA Information

Hermès FounderGiorgio Armani
Sergio Galeotti
Logo Font DesignerAdrian Frutiger
HeadquartersMilan, Italy
Official websitewww.armani.com/en-us

This world-popular Italian fashion house was established in 1975 by Sergio Galeotti and Giorgio Armani in Milan. Some of the popular brands that belong to Armani are Armani Exchange, Armani Jeans, Emporio Armani, and Giorgio Armani. The brand has created different logos for these four brands.

A Great Recognition in the Fashion World

Understanding the philosophy of Armani will help you understand Armani Logo meaning to a certain extent. The brand clings to a luxury design philosophy. You might have felt this philosophy in many products from Armani.

Armani Logos

The fashion house passes easily from un-constricted casual to strict classics. Apart from gaining immense popularity for its clothing with aesthetic appeal, the brand did one thing. Yes, the brand has made its logo the most identifiable depiction among fashion enthusiasts. When talking about the Armani style, constitutes strict white and black colors along with the rare inclusion of gray. The black and white color usage gives these logos a classier, striking, and more natural impression.

Armani Logo PNG Vector

Emporio Armani Logo PNG Vector

Armani Logo History

Armani holds the distinction of being the first brand in the fashion domain to divide its brand into different departments. The departments include watches, accessories, shoes, women’s clothes, men’s clothes, and jewelry. The brand uses different variations of its logo. However, two of them are highly popular. They are Emporio Armani and Giorgio Armani logos. The brand makes sure that all of them commonly share a black-and-white pattern. You are here to know the Armani logo meaning, isn’t it? Let us throw some light here.

Armani Logo Meaning

The logo of Emporio Armani depicts a stylized eagle with open wings and looking to the right side. If you are thinking that it is an ordinary eagle, you are not right. It is divided into strips horizontally and also has the letters G and A written in it. The legend shows that the eagle in the United States is a tribute to the biggest trading partner. Eagle is generally considered a symbol of strength and courage and is also called the king of skies. As Armani uses an eagle in its logo, the brand intends to showcase its brilliance, nobility, and premium quality in its products.

Emporio Armani Logo

When it comes to Giorgio Armani Logo, has a very elegant yet simplistic approach to design. It has a rounded letter G completing a curved letter A. The usage of these two letters in the logo gives it a graceful and refined style.

Giorgio Armani logo

When talking about the Armani Exchange logo, encompasses the A|X design. This minimalist logo showcases a visually distinctive and legible design. It is right there to communicate the elegance of the brand.

Armani Logo Third Image 2

The Armani Jeans logo is a simple typographic logo from this fashion house and like some other logos, it also features the Armani eagle logo in an effective way.

Armani Jeans logo

Armani Logo Evolution

Right from its inception in 1975, the fashion house has not changed its visual identity. The two main logos from this fashion house – the Armani eagle logo and the rounded Giorgio Armani logo – are timeless, memorable, free of any clutter, minimal, and relevant.

Hermès Logo Meaning – The Horse and Waiting Groom

Some logos gain immense popularity, thanks to the logo designer! He/she puts all thoughts and ideas to create such irresistible logos, which stand the test of time. One such logo is Hermès logo. Yes, this logo belongs to Hermès International SA, which is a fashion house established in 1837 in France. Just like the emblem itself, Hermes logo meaning has interesting roots.

From humble beginnings, this company has now grown as an international organization with a staff strength of more than 8,000 people. The brand, as you know, specializes in luxury goods including perfumes, clothing, jewelry, watches and leather accessories.

FoundedEarly 1950s
Hermès FounderThierry Hermès
Logo CreatorFrench Painter Alfred De Dreux
HeadquartersParis, France
Official websitehttps://www.hermes.com/us/en/

Hermes Logo Explained

The Hermès emblem has a graphic part. It indicates a light carriage with high springs. Also, the attractive part of this logo is a harnessed horse. Also, the logo features a rider donning high-toed boots and hats standing in front of the horse. Even though the brand was established in 1837, the logo was introduced only in early 1950s.

Hermes Text Logo Second Image 1

In any logo, the largest part is most prominent and visible first. In the Hermès Logo, you will find that a large portion is occupied by the horse. Also, the harness and a chaise are prominent additions, while the person in the logo looks inconspicuous and small. The purpose of this design is to focus on the bond with the skin. The logo is a direct reference to the company’s original craft of saddlery.

Apart from these figures, you can find the name of the company and its location in the Hermès emblem.

Logo Font and Colors

In most instances, the fashion house uses only the graphic sign as the logo. However, it is not uncommon to see Hermès text logo along with the graphic design.

Hermes Logo on Bag

The text of the brand name uses large serifs font and the brand uses a strict angular font. The text of the city name uses sleek sans serif typeface with all characters in uppercase. Mostly, the company uses a warm orange hue for its logo. You can also find white and black brown options when it comes to logo color.

Hermes Logo Meaning and History

The brand came into existence in 1837. Nevertheless, its iconic Hermès Logo was introduced only in the early 1950s. The initial offerings of the brand were bridles and harnesses for the carriages. Over the years, the brand expanded its portfolio to encompass handbags and other leather goods. Then came ties and scarves into its offerings as well.

The primary source of inspiration for Hermes logo was the Waiting Groom and Hitched Carriage paintings. These paintings belong to the well-known French painter Alfred De Dreux. Not much is known beyond the use of the painting as logo except that it features a horse. As such, Hermes logo meaning appears to denote the company’s first trade of manufacturing horse saddles.

Hermes Logo Evolution

Although the logo has remained the same, there have been some changes along the lines over the years. Most important and talked about of the changes has been the change of color in logo as well as in the packaging boxes, shortage of cream-colored cardboard boxes. The brand also introduced the orange hue in its logo after the second World War to go well with its packaging. Prior to this change, Hermes products were well-known for their cream-colored boxes with brown edging. Nevertheless, the new color scheme also won the Oscars for packaging in 1994.

Hermes logo meaning and history is an interesting one in the sense that it hasn’t turned away from its saddlery roots. This is truly remarkable at a time when companies are increasingly settling for text-only logos. A notable example of this trend is Burberry which dumped its equestrian horse logo in 2018.

Jaguar Car Logo History: Long & Eventful


Jaguar is a well-known luxury automotive brand which competes with the likes of BMW, Mercedes-Benz and Audi. Part of Tata Motors stable now, Jaguar has seen quite a number of changes among its owners. Similar to its corporate structure, Jaguar car logo has also undergone several changes in its long and eventful history.

Jaguar Information

FoundersWilliam Lyons
William Walmsley
HeadquartersCoventry, UK
Official Sitewww.jaguar.com
OwnerJaguar Land Rover (Tata Motors)

Jaguar Logo History

Jaguar was founded in 1922 in the Blackpool, United Kingdom as Swallow Sidecar Company which specialized in making motorcycle sidecars. Its logo was simply the company name handwritten in a blue circle with a thick red border. The logo also featured rather outsized golden wings.

Swallow Sidecar Logo

In subsequent years, the company started manufacturing bodies for other automobiles manufacturers. The company, now named SS Cars, eventually started producing cars using Jaguar brand name in association with Standard Motor Company.

SS Jaguar Logo

However, it was only in 1945 that the company changed its name to Jaguar Cars. It was also the first time for the company to use Jaguar as the visual identity for its cars and corporate functions. The leaping Jaguar logo signified elegance, style, luxury, and power and was accurate in portraying the cars’ capabilities. Along with some minor changes, this logo did the heavy lifting for the company for the next 56 years.

Jaguar Logo 1945

Jaguar Car Logo Meaning

The leaping Jaguar emblem brought new meaning to the concept of a spirit animal. This logo is designed to meet the main values of the brand – exceptional performance, power, elegance, and the drive to leap forward.

Jaguar Logo Evolution

Meanwhile, several events unfolded on the corporate side. Another major event took place in 1966 when Jaguar Cars merged with British Motor Corporation (BMC) to form British Motor Holdings (BMH). Just a couple of years later, BMH merged with Leyland Motor Corporation and became British Leyland Motor Corporation (BLMC).

Evidently, Jaguar has been a brand that changed ownership and went through several hands but this eventfulness didn’t stop here. The Jaguar brand was spun-off from British Leyland in 1984 through a listing on the London Stock Exchange. Under a somewhat misguided vision of CEO Jacques Nasser, Ford Motor took a liking of the business and acquired Jaguar Cars in 1990. Apart from Jaguar, Ford’s Premier Automotive Group housed Lincoln, Mercury, Aston Martin, Mazda, Land Rover and Volvo brands.

The logo underwent its next major change only in 2001 when it was simplified with flowing lines, more rounded corners and two-color palette of black on white. Jaguar’s text logo was also updated and saw the introduction of sans-serif typeface.

Jaguar Logo 2001

Jaguar again updated its emblem in 2012 and gave it a 3D treatment. The current Jaguar logo features the leaping cat in silver gray color and a matching wordmark.

Meanwhile, Ford’s strategy of housing distinct brands with little commonality backfired and it had to sell Jaguar and Land Rover brands to Tata Motors in 2008. Under the ownership of Tata Motors, both brands have managed to grow operations while leveraging strategies with the parent brand.

Two Dimensions of Jaguar car symbol – Leaping and Roaring

This logo was initially introduced as a hood ornament and featured a shiny silver Jaguar cat with a central leap and a sneer on its face. However, the leaping cat badge was shifted to the rear of the car owing to pedestrian safety regulations.

It is now just a roaring cat face that features prominently on the grill of Jaguar vehicles. This roaring Jaguar usually comes with a red background and a silver border.

Jaguar Roaring Logo

The company has historically associated itself with saloon and sports cars but has now ventured into producing SUVs as well. Jaguar has a compelling and eye-catching logo which is easily distinguished from the rest, just like its cars.

Omega Logo Meaning – The Ultimate Accomplishment

The emblem of the celebrated watchmaker was created at the turn of 20th century, although its history goes back to 1848. Yes, the Omega logo that we are talking about today remained almost untouched all through the long history of the Swiss watchmaker. The modest yet sophisticated structure, where the slim and subtle logo is placed overhead the capitalized word mark, is seen by people across the world as a mark of quality. Apart from an impressive history of over 125 years, Omega logo has an interesting meaning that borrows greatness and decisiveness from the Greek alphabet.

Omega SA Information

Logo CreatorLouis Brandt
HeadquartersBiel/Bienne, Switzerland
Official Websitehttps://www.omegawatches.com/
OwnerThe Swatch Group

Early History

The Omega Logo that we presently see had a slightly different form. Yes, the forerunner of this brand is La Generale Watch Company which was established by Louis Brandt in 1848. He was making precision pocket watches by getting the parts from local craftsmen. Brandt sold these watches to Scandinavia from Italy by way of England. In 1894, his sons developed an in-house manufacturing unit with a total product control system. Due to the development of this unit, they were able to interchange parts. Gradually, they started marketing the watches made at this facility under the brand name Omega led by La Generale Watch Company Limited. Subsequently, the brand became so popular that it was spun off as a separate company and Omega Watch Company was officially established in 1903.

Original Omega Logo

Old Omega Logo

The original Omega Logo was a bit different than the one that we see presently. The old Omega emblem had a monochrome combination of stylishly executed Greek letter Omega and the brand name in simple text. It was a simple yet bold logo, where all letters other than the G in the word Omega were in the sans-serif font. The letter G had a visible and sharp serif on its upper portion, balancing the sharp ends of the logo. Both the symbol and the font were black. It will not be an overstatement to say that the color did nothing other than elevating the overall logo and made it eternal.

Omega Emblem Evolution – 72 Long Years

The brand redesigned the logo in 1975. Yes, the logo revamp came after a long gap of 72 years although it never felt that way. This long period denotes the success of the original logo. However, the new logo had not many changes as compared to the previous version. It retained the composition of the previous one. The difference is that the word “Omega” turned a bit enlarged. Also, the corners of both the emblem and the font became emboldened.

Omega Logo In Watch

The refreshed font sports a solid sans-serif style. Accordingly, no unique elements are present in any letter. The color also changed to scarlet red even though it can even be seen now in black. Even a 3D version of the emblem is now available with the fonts in pale red and gray shadow.

Omega Logo Meaning

The very term “Omega” means “Great”. As such, it is no surprise that this small wonder has been chosen as their logo by a giant watchmaker. When it comes to watches, Swiss companies (such as Rolex) are meticulous and known for their precision. It means that each watch from this brand besides showcasing luxury also denotes greatness. One can see the greatness in every aspect including the design, assembling and creation.

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Greek alphabet also has a close connection with the watch company. Omega is the final letter in the Greek alphabet and similarly, the brand stands for ultimate sophistication and luxury in the watch industry. In other words, customers having Omega watches don’t need any other timepiece! While this tongue in cheek remark may appear full of itself, Omega’s impeccable quality record indicates the statement isn’t far from truth.

McLaren Logo Meaning: Marlboro, Testing Vortices or Kiwi?

Every brand has its own unique and distinctive logo and this is particularly true for automotive brands where logos play an ever important role. One of the most popular, expensive, stylish, and luxury racing cars, McLaren needs no introduction to sports car lovers. McLaren was founded in 1963 and the visual identity of the brand is based on simple and stylish concepts, albeit with a complex meaning. McLaren logo was designed in 1981 and has remained with the company ever since, though it has been upgraded over time.

McLaren Information

FounderBruce McLaren
ProductsSports Cars
Official Sitewww.mclaren.com
Logo CreatorMichael Turner
Raymond Loewy

McLaren Logo Meaning

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McLaren logos were modified over time as shown above. The very first logo was created in 1963, the same year when the business was still in its infancy. Michael Turner, the artist, created a crest-like symbol with a black outline of a kiwi bird in a green, red, and white color palette. The kiwi was a nod to the motherland of the company’s founder, Bruce McLaren.

A stylized abstract image of a kiwi bird appears in the 1966 logo, which was sleek and modern. The logo was dubbed “Speedy Kiwi” and went on to become a staple of the McLaren racing team. The bird’s black color looked fantastic against both white and the brand’s signature orange (at the time) backgrounds, exuding optimism and experience.

McLaren Logo Evolution

McLaren International Logo

The Speedy Kiwi adorned McLaren cars for 14 years before being replaced by what is named McLaren International logo. Designer Raymond Loewy combined a black thick word mark and a stylized tricolor (black-red-white) checkered flag to create the new logo. The new McLaren logo was heavily influenced by Phillip Morris (Marlboro maker) which was the sponsor of the racing team. Looked this way, Loewy did a fantastic job of using two logos in a single one while keeping it close to racing. According to official sources, the logo was commissioned by the tobacco company as a gift to McLaren.

In subsequent years, the multitude of chevrons was reduced to just one in red color, placed on top of the last letter.

Another major change came in 1998 when the chevron was replaced with a swoosh mark, again in red. This logo is known as McLaren Speed mark. Of its many interpretations, one is that the swoosh marks return of the kiwi silhouette in a stylized manner. Another interpretation is that the swoosh is just an evolved chevron. However, this is unlikely since Philip Morris had moved its sponsorship to Ferrari in 1997, thus requiring McLaren to redo its logo.

McLaren Car

Meanwhile, the official explanation of McLaren logo meaning is that the swoosh represents the swirling vortices that appear during testing of a car in wind tunnel. This is technical stuff probably aimed at McLaren enthusiasts.

Despite the changes in these years, the visual identity of McLaren emblem has largely remained same. At the same time, the changes represent the rich history of the car brand.

Infiniti Logo Meaning: Road To Infinity

Infiniti is a Japanese luxury car brand founded by Bill Bruce in 1989. It is a Japanese luxury car brand associated with Nissan, a known car brand specializing in making economic cars. The world was taken aback by the inexpensive and powerful Nissan cars and the Americans took good advantage of it. As a result, this gave Nissan the reputation of a reliable economy car manufacturer. Here is a closer look at Infiniti logo meaning and history.

Infiniti Global Limited Information

Founded8 November 1989
Logo creatorLippincott Mercer
HeadquartersYokohama, Japan
Official websitewww.infiniti.com

Infiniti Logo History

Although Nissan cars did really well in the US market and earned great reputation, the automaker wanted to introduce luxury cars with greater performance characteristics into its business. Of course, Nissan’s image of being a mass-market brand wouldn’t have helped so a separate brand was needed. The fact that its rivals Honda and Toyota were taking a similar approach with Acura and Lexus brands, respectively also influenced Nissan’s decision.

Infiniti logo history goes back to the times when Nissan laid trust with leading advertising company Lippincott Mercer to create a logo that showed the true spirit of a luxury car. Finding a suitable name for the marquee was also a task for the advertising company. Also, it helped that Lippincott Mercer had already worked for Samsung, Coca-cola and other such brands. Nissan demanded that the name be short, easily pronounceable, and must not be related to arts.

Infiniti Emblem 640X420

Infiniti Logo Meaning

The designers wanted to use a Mobius strip to make an Infiniti symbol. However, the idea shifted to that of the road directing towards infinity. It also went well with the motto of Infiniti as it symbolized the urge of moving forward towards the horizon, towards infinity. Therefore, Infiniti logo meaning defines how performance and the never-ending journey are significant in the automotive industry. Since Infiniti is a luxury car brand, the badge appears in a lavish and moving fashion.

Infiniti Emblem Design and Color

The idea of the logo came from its name and symbol of infinity. The shape is a simple representation of two lines that converge into a horizon. Also, the design appears to be a stylized representation of number eight, resembling an infinite lemniscate.

Infiniti Emblem on Grille

Some accounts also state that Infiniti emblem pays homage to Mount Fuji. The mountain is a famous peak in Japan and therefore, this reference points to the logo’s Japanese roots. Ironically, Infiniti isn’t available as a separate brand in Japan. Instead, Nissan is the brand that sells Infiniti models under its own badge in the island country.

Luxury Amplified in Logo

Since the brand is a premium one, Infiniti marquee’s logo is presented in bright silver color signifying luxury and elegance.

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Since introduction in 1987, Infiniti insignia has remained the same except a few touches to make it look sharper. Japanese automakers are anyway not known to tinker with their logos very frequently (Mazda is an exception, however!). As a result, the logo looks great even on old vehicles and lends credence to the visual identity of the vehicle.

Cadillac Logo Meaning and History: Ford, GM and French Connection


Cadillac is a premium car brand that operates as a division of General Motors (GM). It is among the oldest automotive brands and has an interesting French connection through Antoine de la Mothe Cadillac who is considered the founder of Detroit, Michigan. It is easy to see that the automaker’s logo is a shield based on the French explorer’s coat of arms. However, there is more to Cadillac logo meaning and history as you will read in this article.

Cadillac Information

FounderWilliam Murphy
Lemuel Bowen
Henry M Leland
Logo creatorAntoine de la Mothe Cadillac
HeadquartersWarren, Michigan, United States
Official websitewww.cadillac.com
OwnerGeneral Motors

Cadillac History and Evolution

Cadillac has a fascinating history and its roots are inexplicably tied to Henry Ford who decided to walk out of his own company ‘Henry Ford Company’ following a dispute with his financial backers. The investors were forced to bring in Henry Martyn Leland – an established engineer by that time – to help with the liquidation of plant and machinery. Instead, Leland persuaded William Murphy and Lemuel Bowen to produce cars using the engine he developed. Subsequently, the company was renamed Cadillac Automobile Company, paying homage to the founder of Detroit.

Given Henry Ford’s involvement, it is no wonder that the first Cadillac cars were almost identical to Ford’s Model A. Their paths crossed again as Ford acquired Leland’s Lincoln marquee!

Cadillac quickly positioned itself as a manufacturer of stylish and reliable cars and it helped the company immensely in selling the vehicle at high price points. Cadillac guarded these credentials well by introducing fully enclosed car in 1906. In 1912, the company also became first manufacturer to incorporate an electrical starting system and doing away with the hand crank.

Cadillac Electric Start Copy

Cadillac was acquired by GM in 1909 and it sat on top of the automaker’s lineup, surpassing other brands including Chevrolet, Oakland, Oldsmobile, and Buick.  

Cadillac Logo Meaning: Royalty or no Royalty?

As mentioned above, Cadillac emblem is taken from Antoine de la Mothe Cadillac’s coat of arms. Through the coat of arms, Cadillac established himself as a descendant of French royalty although this claim is disputed. Contrary to his claim of the coat of arms being quite old, it is understood that he designed it himself.

Whatever be the truth, this coat of arms became the face of the brand for the next century with several changes. Just like the automaker, Cadillac logo history is quite old. It was first used on Cadillac cars in 1905 and was registered as a trademark in the next year. In the last century, Cadillac logo has been redesigned 40 times.

Cadillac Text Logo

Cadillac Logo Evolution: Focus on Simplification  

The first versions of Cadillac insignia were quite elaborate and featured the following design elements:

  • A crown – symbolized France’s six ancient courts, although the number of pearls kept changing.
  • Shield – four-quarter shield represented the family’s courageous origins. Two of the quarters featured Merlettes or ducks – mythical birds without feet and continuously on the wing, symbolizing continuous effort.
  • A laurel wreath – a reference to aristocracy and victory.
Cadillac Logo 1902

The colors of the shield signify different values. Most important of these is black against gold which symbolizes riches and wisdom and is believed to have been awarded for crusader service. Red (boldness), silver (purity), and blue (knightly valor) are other important colors in the shield. 

Cadillac Logo 1999 640X335

In subsequent years, Cadillac car logo saw experiments with crown, wings, and even tulip-shaped flowerets. In 1947, a post-war logo was introduced which incorporated a “V” below the crest.

Among the more recent and radical changes are the removal of the crown, the birds and in the latest iteration, the laurel wreath as well. Despite such radical simplifications, the logo retains several of its original elements and is instantly recognizable.

Cadillac Emblem on Hood

Holden Logo Meaning and History: Of Lions, Stones and Wheels

Holden is among the few indigenous Australian car companies. The brand later became an important part of GM in not only the local market but also in export markets. Like several other brands, the brand became part of GM through an acquisition. Nevertheless, the brand has an interesting history of its own and for the people looking for Holden logo meaning, there is an interesting anecdote.

Holden Logo 640X629
Holden Logo PNG

Holden Information

Founded 1856
Founder James Alexander Holden Sir Edward Holden
Logo creator Rayner Hoff
Headquarters Port Melbourne, Victoria, Australia
Official website www.holden.com.au
Owner General Motors

Holden History and Evolution

As one can see in the table above, Holden was established in 1856 when there were no motorcars around. Accordingly, Holden didn’t make cars right from the beginning. Instead, it started as a saddle manufacturing unit by James Alexander Holden. After tasting success in early years, James saw the business going downhill and converted it into a partnership with H A Frost, named Holden & Frost.

The business was passed to James’ son H J Holden but it continued to make saddles and associated products. The move into car production happened only in 1919 when Holden’s Motor Body Builders (HMBB) was established after Edward Wheewall Holden persuaded his father to shift from saddlery business.

It was also the time when the Australian government restricted motor car imports in order to support local automotive body building industry. Edward Holden signed an agreement to import chassis from General Motors and equip the same with locally produced bodies. It was a blessing and the business did very well in the coming years.

In 1931, Holden officially became part of General Motors following the acquisition of HMBB which was subsequently merged with General Motors (Australia) Limited.

Holden Logo PNG Vector

Holden Logo PNG Vector

Holden Logo Meaning: Lion and Stone

Holden’s modern logo depicts a lion holding a stone and this started appearing on vehicles in 1928. Prior to this, Holden vehicles wore a badge which paid homage to its factory and also featured a mystical person with wings and a sledgehammer.

Holden's Motor Body Builders Logo
By sv1ambo – [:File:1928 Chevrolet National tourer (8701042412).jpg], CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=60437563

The modern Holden logo was designed by sculptor Rayner Hoff and refers to a fable in which observations of lions rolling stones led to the invention of the wheel. While the symbol created by Hoff had few details apart from the lion and stone, it provided the much-needed visual identity to Holden vehicles. Also, this interpretation and Holden logo meaning may be incongruous with our knowledge but then, the automotive world is filled with such interesting tid-bids!

Holden Emblem 1928

Since then, Holden emblem has undergone many changes to keep the symbol contemporary but the company has taken care to not deviate from the lion and stone analogy.

Holden Text Logo

Unfortunately, this storied brand came to an end in 2020 as sales of its best-seller Commodore car kept coming down amid strong Australian dollar and dwindling government support.

Holden Emblem Red 1

Even though the automotive brand has faded from the corporate landscape, it continues to be alive in general public’s conscience and fond memories are refreshed at the mere sight of Holden logo.