Before understanding the Nokia Logo meaning, it would be better to have some basic knowledge about the brand. Nokia is a Finnish communications and IT company, and the first to be successful in spreading the term “mobile” over the entire world. Leo Mechelin and Fredrik Idestam launched Nokia in 1865. The company has its headquarters in Espoo, Finland, and focuses on mobile phones and portable IT equipment.
Nokia Corporation Information
|Nokia Founders||Fredrik Idestam|
|Logo Creator||Erik Spiekermann|
Nokia Logo Meaning and History
Understanding the history of Nokia Company will help you understand Nokia Logo Meaning. In 1866, the first and original Nokia Logo featured a fish that was modelled after the Salmon fish of Nokianvirta River. This emblem was in use for about a century without going through any significant changes. In the year 1865, Engineer Fredrik Idestam built a wood pulp mill in Tampere, southern Finland on the banks of the TammerKoski rapids. The second mill along the Nokianvirta River, which Fredrik Idestam constructed later in 1868, is what gave the Nokia Company its name. was established in 1871 by Idestam and his friend Leo Mechelin.
Nokia Logo Evolution
Nokia Company launched its “Arrows” emblem which is visually closer to the current version. With the exception of the typeface, the paler shade of blue, and the illustration of an arrow, it appeared to be very similar to that of the current one. Despite a radically different typeface, the Nokia Arrows logo demonstrates continuity through the three arrows representing the different companies. More than anything else, the usage of minimalist sans in bold puts emphasis on
In 1992, “Connecting People” .
Nokia emblem history saw a “Nokia Sans” ThNokia stopped using the “Connecting People” slogan in 2011.
Nokia Font and Color
The wordmark underwent a facelift in 2011, which involved a small font change. Dalton Maag invented the novel kind known as “Nokia Pure.” Since 1967, Nokia has experimented with various hues of blue. All prior shades pale in comparison to the current one.
Nokia Text Logo
The brand name is displayed in a simple Sans and in bold in the current logo. Instead of being an oval or spherical as is more common, the “O” is a rectangle with rounded corners. The “K”
Nokia dominated the global market for mobile phones and smartphones in the 1990s. However, poor management choices in the latter part of the 2000s
,led to a rapid decline in its market share for mobile phones.
Microsoft purchased Nokia Company mobile phone division, and launched Microsoft Mobile as its replacement. With this sale, Nokia began to concentrate more on Telecom infrastructure business, and IoT. Later in 2016, Nokia returned to the mobile and smartphone industry thanks to a licensing agreement with HMD Global. s of 2021, Nokia Company ranks among the